The Oslove Passion Fruit Blonde has a story of its own. When the terror attack struck Oslo with brute force on July 22, 2011, the unity and love the people of Oslo showed for each other and the city coined a completely new term; oslove. The term combines the two words Oslo and love. Since then the term oslove describes and signifies the new spirit, unity and love for Oslo and each other. Oslove represents progressive values like tolerance, respect and mutual understanding.